With upwards of 70% of clicks on the SERP coming through an organic / natural search listing, Search Engine Optimization (SEO, Natural Search, Organic Search) – the practice of optimizing your site so it is accessible to the engines & relevant to users in order to gain higher rankings in the SERP – should be an integral part of your online marketing strategy.
SEO tactics can be split into three primary categories: technical, on page / content, and link development – each of these equally important for a fully optimized SEO program. With results often time taking anywhere between 2-6 months to produce ranking improvements, patience is a key component to any SEO program, but the traffic is worth the wait.
Bottom line : Search engine optimization is a longer term play, but should be an integral part of your online marketing strategy starting today. In the end, it comes down to smart planning, diligent execution, and patience. Remember that approximately seventy percent of clicks on the first page of the Search Engine Results Page (SERP) occur on an organic listing making SEO a big traffic opportunity.
