Product feeds have become an essential aspect to the SERP – in some cases, product images can take up to 25% of the page above the fold.
The product feed can be utilized in a variety of ways: ad extensions (appended to a text ad), organic listings (often appearing as the 2-3 organic listing), and standalone sponsored listings (appearing in the upper right of the page).
Bottom line : If you are running an ecommerce program, building, refreshing & optimizing your product feed monthly is imperative in order to be competitive on the SERP.
