Our display plans utilize the networks that give us access to 90% plus of display inventory on the web, and typically contains a mix of direct buys, and placements via networks / ad exchanges that give us the ability to run various tactics including remarketing or behavioral.
Bottom line: Display advertising gives you the ability to obtain massive reach, and also monetize users that you couldn’t convert on the first visit (via remarketing, and other behavioral tactics). Display ads can be a great way to round out your efforts, and ultimately will add value to marketing dollars you are spending in other channels.
