35% of Searches to Be Impacted by Google Algo Update!

Today Google announced what even they are seeing will be a  high impact update to their search algorithm.  This change is expected to affect 35% of searches! The changes relate to searches that require a certain freshness to remain relevant. Here’s a search I did for the “best android phone“.  Results were right in line with what you should expect from this update.  The first article was from a couple weeks ago, instead of the usual article that’s three years old and completely irrelevant.  Check out their post that goes in to some more detail.

This change is a welcome and expected update for time sensitive searches, but as with most updates there is going to be collateral damage.  Are you seeing any changes to your SERPs today?